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The 33 million plus Americans who are already tanning are predominantly females ranging from 20 to 49 years of age. This group represents almost sixty percent of the market. But men tan too. Males
between 20 and 24 years of age follow at almost eight percent of the total tanning market. All tan for many reasons ... some to prepare for a sunny vacation. Others chose to extend their tan by continuing to use a
tanning bed after the vacation ends. Models, dancers, actors, and actresses believe that a tan will help them look their best and is necessary for their professional image. Professional weight trainers claim they
are judged on their body's definition and that a deep dark tan gives them the cutting edge. Most tanners simply believe that it is the easiest way to look and feel healthier.
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